Free tool
Find the revenue your store is leaking
Enter your store URL for an instant conversion score, a prioritised issue list and an estimate of the orders you're losing each month.
Instant score
Performance, UX, trust, SEO and conversion scored out of 100.
Prioritised fixes
Every issue ranked by severity so you know what to fix first.
Revenue impact
A monthly and yearly estimate of what those issues cost you.
What the scan covers
Six areas, forty-plus signals, one prioritised list
The audit blends live performance data from Google's Lighthouse engine with the storefront patterns we've seen make or break conversion on hundreds of Shopify builds. Instead of a wall of technical metrics, you get a plain-English list of what is costing you orders, ordered by how much revenue it is likely holding back.
Performance & Core Web Vitals
Real Lighthouse data on how fast your storefront paints, becomes interactive and settles on mobile.
- •Largest Contentful Paint
- •Cumulative Layout Shift
- •Image weight and formats
- •Render-blocking scripts
Conversion & checkout
The path from product page to paid order: clarity of CTAs, variant selection, and friction at checkout.
- •Single primary CTA
- •Sticky mobile buy bar
- •Express payment visibility
- •Shipping cost transparency
SEO foundations
Whether search engines can understand your catalogue and whether your listings earn the click.
- •Titles and meta descriptions
- •Product and review schema
- •Heading structure
- •Indexable collections
Trust & social proof
The signals a first-time shopper looks for before handing over card details on an unfamiliar store.
- •Reviews above the fold
- •Returns and shipping clarity
- •Contact options
- •Guarantees and badges
UX & design system
Mobile-first hierarchy, tap targets, spacing rhythm and brand consistency across templates.
- •Tap target sizing
- •Content depth to key info
- •Typographic consistency
- •Template parity
Marketing & tracking
Whether the store captures demand it already has and reports the data your ads need to optimise.
- •Email/SMS capture
- •Welcome and abandoned-cart flows
- •Pixel and CAPI coverage
- •Event de-duplication
How scoring works
A score you can act on, not a vanity number
Your score starts from the live mobile performance grade of your storefront, then adjusts for every conversion, SEO, trust and UX issue we detect. Critical issues — the ones that block a purchase outright — carry the heaviest weight, followed by high, medium and low severity findings.
Revenue impact is modelled, not measured. We take the gap between your current score and a healthy benchmark and apply conversion-elasticity ranges published across e-commerce research: roughly 7% of conversions lost per extra second of load time, and around 48% of cart abandonment tied to surprise shipping cost and checkout friction.
Your findings are locked to your first scan, so the report stays stable and shareable across all three free runs. Re-scanning simply re-opens the same report — nothing shifts underneath you while you brief a developer or export the PDF.
Score bands
85 – 100
Strong
Fundamentals are in place. Growth now comes from testing offers, merchandising and retention rather than repairs.
65 – 84
Leaking
The store works but loses shoppers at predictable points. Most stores in this band recover meaningful revenue in a two to four week sprint.
45 – 64
At risk
Speed, trust or checkout issues are actively costing orders every day. Prioritise the critical findings before spending more on traffic.
Below 45
Rebuild territory
Patching individual issues rarely pays off here. A structured rebuild on a fast, conversion-first theme is usually cheaper than continuous fixes.
Audit FAQ
Questions before you scan
Prefer a human audit?
A senior strategist reviews your store, analytics and checkout, then delivers a written action plan with effort, impact and sequencing for every fix.
Request a manual audit