Gallery of e-commerce store designs

Selected work

Stores we built, numbers we moved

Every project below shipped with tracked outcomes. Open a case study to see the challenge, the approach and the results.

How we measure success

Every case study is judged on the same yardstick: revenue

A beautiful redesign that doesn't convert isn't a win, and a campaign that drives traffic without profit isn't either. Before we touch a project we agree with the client on the two or three numbers that actually matter — conversion rate, revenue, ROAS, organic sessions — and we report against those, not against whichever metric happened to move.

That discipline is why the results below are specific: percentages, dollar figures and time saved, tied to a documented before-and-after rather than a general sense that things got better.

150+

Happy Clients

300+

Projects Completed

$2M+

Revenue Generated

98%

Client Satisfaction

Daniella Boutique store design
Shopify Design

Daniella Boutique

A fashion boutique rebuilt around editorial imagery and a frictionless mobile checkout.

+64%

Conversion rate

+118%

Mobile revenue

-2.1s

Load time

Velmora Beauty store design
Marketing

Velmora Beauty

Skincare brand scaled from launch to consistent six-figure months with paid + lifecycle.

3.8x

ROAS

31%

Email revenue share

+47%

Repeat purchase

Pace Sneakers store design
Redesign

Pace Sneakers

Sneaker retailer migrated from WooCommerce to Shopify with zero ranking loss.

+38%

Organic traffic

100%

Drop-day uptime

+22%

AOV

Casa Decor store design
Shopify Design

Casa Decor

Home decor brand given a premium storefront with room-based shopping journeys.

+81%

Pages / session

+43%

Add to cart

$96k

Bundle revenue

Verdant Wellness store design
SEO

Verdant Wellness

Supplement brand grew to page-one rankings for its highest-intent category terms.

+212%

Organic sessions

34

Top-3 keywords

+167%

Organic revenue

Aurea Jewellery store design
Shopify Design

Aurea Jewellery

Fine jewellery label positioned for luxury with a slow, tactile browsing experience.

+58%

AOV

+39%

Conversion rate

-11%

Return rate

Who we serve

Industries we've shipped real results in

Fashion & apparel
Beauty & skincare
Footwear
Home & decor
Health & wellness
Jewellery & luxury

Methodology

How we approach every case study

The same four-step method behind every project on this page.

01

Baseline the numbers

Before any design or campaign work starts, we pull conversion rate, traffic sources, AOV and site speed so every result can be measured against a real starting point.

02

Diagnose the biggest leaks

We prioritise fixes by revenue impact, not by what's easiest to build — the audit ranks issues so effort goes where it moves the needle first.

03

Ship and track

Every change ships with tracking already wired in, so we can attribute lift to the specific change rather than guessing after the fact.

04

Report in plain numbers

Case studies use the same metrics clients see in their own dashboard — no vanity numbers, no cherry-picked date ranges.

Typical outcomes

What usually changes after a rebuild

Patterns we see across most projects — actual results vary by store and are reported per case study above.

4–6 click path to purchase

2–3 click path to purchase

3–5s page load on mobile

Under 2s page load on mobile

No lifecycle email flows

6–9 automated flows live

Generic collection pages

Schema-rich, keyword-mapped pages

Working together

What collaboration looks like on a live project

Kickoff

A working session to align on goals, timeline and how we'll measure success together.

Weekly check-ins

A short async or live update with a staging link so you can see progress as it happens.

Review & sign-off

Structured review rounds before anything goes live, so there are no launch-day surprises.

Post-launch reporting

Results are tracked against the original baseline and shared in a plain-language report.

Want results like these?

Tell us about your store and we'll come back with a plan, a timeline and a fixed price.

Start a project